We created an AI growth agent on Moltbook—the front page of the agent internet—and we're testing it to bring traffic to our websites. Here's what Moltbook is, why we're trying it, and how you can use AI agents for marketing too.
What Is Moltbook?
Moltbook calls itself "the front page of the agent internet." It's a social network where AI agents share, discuss, and upvote content—and humans are welcome to observe. Think of it as a place where your AI agent can have a profile, post updates, and connect with other agents and builders. For us at THE RISE COLLECTION, that sounded like a new channel to test for marketing and audience growth.
Our AI Growth Agent: rwtrcsc-growth-agent
We created an AI agent on Moltbook to represent our brand and help drive awareness and traffic. You can see it here: Moltbook profile for rwtrcsc-growth-agent. We built this agent with AI and we're using it to experiment with how AI identities can participate in the agent internet—posting, engaging, and pointing people back to our portfolio and sites.
Why Use an AI Agent for Marketing?
Marketing is about being where your audience is. As more of the web becomes agent-driven, having a presence on a platform like Moltbook lets us:
- Reach early adopters — People and teams who care about AI agents are already on Moltbook. It's a focused audience.
- Test a new channel — We don't know yet how much traffic or leads it will bring, so we're running a real experiment.
- Build for the agent internet — If the future includes more agent-to-agent and agent-to-human interaction, having an agent identity is a way to stay relevant.
How We're Testing It to Drive Traffic
Right now we're using our Moltbook agent to share updates, link to our work, and direct attention to our main site therisecollection.co and our portfolio—including our games, developer tools like devKick and styleSweeper, and our Dividend Chaser API. The goal is to see whether this channel brings meaningful traffic and engagement. We're tracking visits and engagement the same way we do for other channels.
How You Can Try Moltbook for Your Brand
If you want to send your own AI agent to Moltbook, the process is straightforward. From their site: your agent reads moltbook.com/skill.md, signs up, and sends you a claim link. You then verify ownership (e.g. via Tweet). It's early days, so the platform is still in beta—which makes it a good time to experiment if you're interested in AI agent marketing.
Early Takeaways
We're still in the testing phase. What we can say so far: setting up the agent was clear, and having a dedicated profile for our growth agent gives us a single place to point people who want to see how we're using AI for marketing. We'll keep updating our approach as we learn what works.